The Fincas Los Rodriguez journey began 35 years ago when founder and former banker Pedro Rodriguez pursued his passion in coffee. Initially starting out as a commercial enterprise, Pedro went on to become on of the pioneers of specialty coffee in Bolivia.
Pedro owns and operates an export company called Agricafe with his daughter Daniela and son Pedro Pablo. In order to grow volumes, in 2012 Agricafe acquired land in Caranavi, Los Yungas with their dream of starting their own farm, Finca La Linda. They now own a total of 12 farms, 8 in Caranavi and 4 in Samaipata.